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Research papers

Practical considerations of the technique of telephone interviewing

The paper concerns with the practical aspects of telephone interviewing, but does not attempt to enter discussion concerning the characteristics of the telephone owning population. The authors have had experience over the past two years of using the...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Derek Simonds, Gordon Haymes
September 1, 1974
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Citation

Simonds and Haymes (1974a, September 01). Practical considerations of the technique of telephone interviewing. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/practical-considerations-of-the-technique-of-telephone-interviewing